Why did Jonathan Mervis decide to do this? He's heard that question a few times and says that he sees it from a couple of different angles: "Firstly, I'm having fun. But secondly, I'm in the business of helping make engagements and weddings as stunning and memorable as possible. On the big wedding day when money is no object, I think a diamond-topped cupcake could be the ultimate in luxury. I've already had a few phone calls inquiring about more "affordable" diamond cupcakes, and I could foresee a situation where diamond cupcakes become the 'it' thing for brides."
He has applied to the Guinness Book of Records to see if he can get listed as the world's first diamond cupcake. But beyond the obvious publicity spin, Mervis also has an interesting point about the connection between sweets and luxury treats and the salutary benefits of indulgence. He asks if, in a time like this "when so many Americans are in the poor house, can it be healthy to dream for a moment and let our minds play with images of decadent diamond cupcakes?"








